AND UNION
Skip the Tears & Drink a Beer
AND UNION is a modern Bavarian beer that holds an ethos of purity, rationality and simplicity.
The (Self-Appointed) Task
We've all seen the gin cries, the tequila mishaps and the brandy left-hooks.
Maybe, just maybe, it's time to skip the tears and drink a beer.
AND UNION exists in an already over-cluttered, overly bespoke industry of craft beers. After identifying that certain drinks bring out the worst in us (field research), I set out to encourage people to sip on their beer and skip the less enjoyable side effects of hard liquor.
These are some print ads I conceptualised and wrote for AND UNION to stick up in bathroom stalls in bars - the four walls that have truly seen it all.
